Create your library's message
Word version of this agreement
Purpose: Create a library message informing community members what meaningful service the library is providing them.
Name of library:
Proposed completion date:
Core skill: V-C-1: “communicate the library’s needs and accomplishments to library users, the community and to funding agencies.”
Eligible participants: Librarians and trustees
Repeatable?: No.
Do you want help from a CKLS consultant?
___ No help needed.
___ Yes, modify project agreement
___ Yes, suggest other readings or learning
___ Yes, early preparation visit
___ Yes, one-on-one coaching through activity
___ Yes, other: _______________________________
Learning component: Attend a CE event or read the following materials.
- Read “The Storied Library” by Walt Crawford
- "Introduction" at http://tinyurl.com/2z5ddx
- "Filling in the story" at http://tinyurl.com/6z4yqh
- "What's your story" at http://tinyurl.com/5jmddx
- "Developing your story" at http://tinyurl.com/4p57p6
- “Expanding Your Story, Finding Their Stories” at http://tinyurl.com/4q9ylb
- “Telling your story” at http://tinyurl.com/5xtnfw
- Staying Connected, Chapter 12 at http://tinyurl.com/6cqdno
- Browse the “Telling the Library Story Tool Kit” at http://tinyurl.com/57sksg
- ALA Winning Support for Your Rural Library toolkit at http://tinyurl.com/5d4lbz
- Use Individual Return on Investment Calculator at http://tinyurl.com/ko9dt to calculate the “Value of Services” for last year’s circulation of books, magazines, videos, audiobooks, meeting room use, computer use, etc.
- Find last year’s annual statistical report.
- Go to the calculator at http://tinyurl.com/ko9dt
- Type in the appropriate circulation and usage numbers in the boxes on the left of the list of library services. (The calculator asks for monthly figures for a family. If you type in monthly circulation of the library, it calculates monthly values returned for the library. If you type in yearly circulation, it calculates yearly values.)
- The value of each service is shown in the boxes on the right of the list of services.
- Fill in value of library services on the worksheet at http://tinyurl.com/3hk2o2
- Library Public Relations, Promotions, and Communications by Lisa A. Wolfe, pages 43-47. In CKLS' CE Project Collection
- Fill-out “Create your library's message" worksheet for three of the following people or groups in your community at http://tinyurl.com/5b9rxk
- Mayor
- City manager
- City council
- One service organization (e.g., Lions, Optimists)
- One group of patrons (e.g., parents, seniors, etc.)
- Give the Parking Lot Speech to one of the three people or groups.
- Describe in at least one paragraph how the speech went. Did you deliver the speech well? What could you have done better? What was the person’s or group’s reaction?
- To receive credit for completing this project, submit the following.
- Three filled-out “Creating your library's worksheets.”
- The description of the Parking Lot speech delivery.
- A filled out CE Project Agreement Evaluation form (Word document)
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