CE Project Agreement for V-C-1 (002)

Create promotional materials

Word version of this agreement

Purpose: Create an annual report, tri-fold brochure, newsletter or PowerPoint to communicate the library’s needs and accomplishments to library users. The head of CKLS' Continuing Education recommends doing CE Project Agreement V-C-1 (001) "Create your library's message" before this project.

Name of library:

Proposed completion date:

Core skill: V-C-1: “communicate the library’s needs and accomplishments to library users, the community and to funding agencies.”

Eligible participants: Librarians and trustees

Repeatable?: No.

Do you want help from a CKLS consultant?
___ No help needed.
___ Yes, modify project agreement
___ Yes, suggest other readings or learning
___ Yes, early preparation visit
___ Yes, one-on-one coaching through activity
___ Yes, other: _______________________________

Learning component: Attend a CE event or read the following materials.

• Fill out pages 3 to 6 in “Marketing @ your library” at http://tinyurl.com/3lbm6t


• Read “The Good, the Bad and the Ugly: Shoot out at the PR Corral” at http://tinyurl.com/4ukwht about taking good pictures, layout, and fonts.


• Links to “rule of thirds” technique of photo composition at http://tinyurl.com/3gc96e


• "Golden Mean" technique of photo composition at http://tinyurl.com/54cxu9


• Read “Tips for excellent writing” at http://tinyurl.com/6exu99


• Inserting pictures in Word documents


• Instruction 1 at http://tinyurl.com/478u74


• Instruction 2 at http://tinyurl.com/5kax4l


• Instruction 3 at http://tinyurl.com/5sewmn


• Instruction 4 at http://tinyurl.com/6jusds


• Links to tutorials on Word at http://tinyurl.com/538l4j
  


• Inserting Excel charts in Word documents
  


• Instruction 1 at http://tinyurl.com/47ohgo (Wayback)


• Instruction 2 at http://tinyurl.com/6rg48v


• Links to tutorials on Excel basics at http://tinyurl.com/4p4ku9


• Kansas Public Library Statistics at http://tinyurl.com/5p36ot


• Annual report templates at http://tinyurl.com/57wf7q or http://tinyurl.com/4t24yk


• Key elements in annual reports at http://tinyurl.com/3pjwa3
  


• Read "Creating an Annual Report (paper) in Microsoft Word" at http://tinyurl.com/4p6xdc


• Tri-fold brochure template at http://tinyurl.com/4nnx28


• Read “Creating brochures” at http://tinyurl.com/4ejzdo


• Read “Simple tips for creating a brochure” at http://tinyurl.com/6lunxk (Wayback)


• Read “12 tips for writing better brochures” at http://tinyurl.com/5asqhe (Wayback)


• Newsletter template at http://tinyurl.com/6arc7u (Wayback)


• “12 parts of a newsletter” at http://tinyurl.com/3zpbu5 (Wayback)


• “12 most common newsletter design mistakes" at http://tinyurl.com/2wkm8s(Wayback


• Read newsletter template instructions at http://tinyurl.com/523hbm


• PowerPoint


• Read "Making PowerPoint slides" at http://tinyurl.com/2tg4g6 (Wayback)


• Read "Tips for making effective PowerPoint presentations" at http://tinyurl.com/2q8ojq (Wayback)


• Read "PowerPoint presentation advice" at http://tinyurl.com/3vcnda (Wayback)
  


• Read the following budget presentation at http://tinyurl.com/6jru3f


• “City budget outline” (Outline of ideas in presentation)


• “City budget script” (Words to use in presentation


• “City budget presentation” PowerPoint template


• “Instructions for budget presentation” (Customizing the PowerPoint template)


• Read the annual report presentation documents below at http://tinyurl.com/6bbhe9


• "PowerPoint Annual Report Presentation"


• "Instructions for Customizing and Using the PowerPoint Annual Report Presentation"


• "Sample Script for PowerPoint Annual Report Presentation"


• Cutting-edge bulletless PowerPoint


• "What is good PowerPoint design?" at http://tinyurl.com/54ld98 (Wayback)
  


• Seth Godin's philosophy of presentations at http://tinyurl.com/2nwole (Wayback)


• The Lessig Method:
• Description at http://tinyurl.com/jspus


• Example at http://tinyurl.com/11dw


• The Godin Method:
• Description at http://tinyurl.com/hwkl9


• Example at http://tinyurl.com/5ypny5
  

Library work component:

1. Read “The Good, the Bad and the Ugly: Shoot out at the PR Corral” and “Tips for excellent writing”
   


2. Create two of the following.


• Annual report of the library’s message


• Brochure promoting the library or a specific service or program


• Newsletter


• PowerPoint presentation to the city council or other organization


3. Distribute or use in a presentation these two promotional materials.


4. Describe how you used the two items you have created.


5. To receive credit for completing this project, submit the following.


• Email as attachments the two promotional materials to the Head of Continuing Education.
  


• A description of how the promotional materials were used.


• A filled out CE Project Agreement Evaluation form (Word document)