CE Project Agreement for V-C-1 (002)

Create promotional materials

Word version of this agreement

Purpose:
Create an annual report, tri-fold brochure, newsletter or PowerPoint to communicate the library’s needs and accomplishments to library users. The head of CKLS' Continuing Education recommends doing CE Project Agreement V-C-1 (001) "Create your library's message" before this project.

Name of library:


Proposed completion date:


Core skill:
V-C-1: “communicate the library’s needs and accomplishments to library users, the community and to funding agencies.”

Eligible participants:
Librarians and trustees

Repeatable?:
No.

Do you want help from a CKLS consultant?
___ No help needed.
___ Yes, modify project agreement
___ Yes, suggest other readings or learning
___ Yes, early preparation visit
___ Yes, one-on-one coaching through activity
___ Yes, other: _______________________________


Learning component:
Attend a CE event or read the following materials.

Library work component:

  1. Read “The Good, the Bad and the Ugly: Shoot out at the PR Corral” and “Tips for excellent writing”

  2. Create two of the following.

    • Annual report of the library’s message

    • Brochure promoting the library or a specific service or program

    • Newsletter

    • PowerPoint presentation to the city council or other organization

  3. Distribute or use in a presentation these two promotional materials.

  4. Describe how you used the two items you have created.

  5. To receive credit for completing this project, submit the following.

    • Email as attachments the two promotional materials to the Head of Continuing Education.

    • A description of how the promotional materials were used.

    • A filled out CE Project Agreement Evaluation form (Word document)

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