CE Project Agreement for III-A-3 (001)

Merchandise and marketing your library

Word version of this document

Purpose: Use WebJunctions' Merchandising and Marketing Program

Core skill: III-B-4: “establish a welcoming environment that encourages active use of library services by the public with convenient public services, effective study areas, convenient traffic flow and excellent signage”

Eligible participants: Librarians

Repeatable?: No

Do you want help from a CKLS consultant?
___ No help needed.
___ Yes, modify project agreement
___ Yes, suggest other readings or learning
___ Yes, early preparation visit
___ Yes, one-on-one coaching through activity
___ Yes, other: _______________________________

Learning component:

1. Go to http://ks.webjunction.org/merchandising_and_marketing


2. Click the top center tab called "Documents."


3. Listen to the online audio presentation "Dazzling Displays and Rave Reviews."


4. Listen to the online audio presentation "Why Do We Dewey?"


5. Read some of the projects posted on this same page.


6. Read J. H. Robbins Memorial Library Project at http://tinyurl.com/kotujh


7. Watch Cindi Hickey's "Video demonstration _Adding content to WebJunction."

Library work component:

1. Follow Shannon Roy's instructions below to create and submit a project to Webjunction.


"The project can be on anything connected with marketing or merchandising the collections. It might be:


• a special display, as long as it involves marketing the collectionsthe development of a special collection


• a special booklist, as long as it is actively marketed to the public


• a project on the website that involves marketing the collection


• a publicity campaign


• a program on the collection to a special audience.


• a re-design of collection signage


• a series of reviews of reviews by staff, trustees or patrons


• a change in library arrangement that better merchandises a collection.

"The project report should include:

• a description of the project that is at least 250 words long


• a description of the project implementation or implementation plan


• an evaluation of the project or a plan for evaluation

Attachments to the report could include photos, flyers, brochures, website links, etc."


2. Follow Cindi Hickey's video to upload the project to WebJunction.


3. Send the link to your report on WebJunction to Chris Rippel.


4. Please fill out the evaluation at http://www.ckls.org/CE/AgreementEvaluation.doc